Fashion Forward: How Jumping The Gun with Marketing Keeps You A Step Ahead

It’s barely fall yet there are already Christmas and Holiday decorations popping up in retailers around the globe. This may seem a bit excessive to some but in reality this is a genius marketing tactic.

Think about it: This gives stores about three full months to sell their items at full price before being bombarded with last minute shoppers all in search of slashed prices. Most customers want to avoid last minute shopping and falling behind anyway so strategies like these are a win/win situation for all involved.

Now imagine how much more efficient and profitable your business will be when you start planning your marketing strategies in advance.

Think of how Fashion Weeks are held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.

By planning your marketing promotions in advance, you not only help build retention from current clients but you also are able to direct higher volume of traffic to your chair, salon, or freelance business. These techniques allow you to stand out from the competition because by the time those same shoppers are being bombarded with last minute deals and promotions, they already know to come to you.