It’s barely fall yet there are already Christmas and Holiday decorations popping up in retailers around the globe. This may seem a bit excessive to some but in reality this is a genius marketing tactic.

Think about it: This gives stores about three full months to sell their items at full price before being bombarded with last minute shoppers all in search of slashed prices. Most customers want to avoid last minute shopping and falling behind anyway so strategies like these are a win/win situation for all involved.

Now imagine how much more efficient and profitable your business will be when you start planning your marketing strategies in advance.

Think of how Fashion Weeks are held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.

By planning your marketing promotions in advance, you not only help build retention from current clients but you also are able to direct higher volume of traffic to your chair, salon, or freelance business. These techniques allow you to stand out from the competition because by the time those same shoppers are being bombarded with last minute deals and promotions, they already know to come to you.

Emily Marie

Emily Marie

Professional Makeup Artist at .
Emily has been involved in the beauty industry as a professional for nearly 14 years.Graduating as a professional makeup artist from NYC’s Learning Institute for Beauty Sciences she’s performed her skills for the Daytime Emmy’s, photo shoots across the continental US, dozens of happy brides and thousands of retail customers since 2003. Not only does she have film, photography, wedding and retail experience on the artistry side but also has experience as a model, actress and producer herself. As a singer, actress and model herself she’s gained a well-rounded view of thebeauty industry as a whole. Currently residing in sunny San Diego CA, she spends her days creating beauty video tutorials & vlogs, writing for blogs and performing in and around southern CA as a singer and actress.
Emily Marie

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