Are you the owner of a beauty salon? If so, you may already be well aware of just how important it is to effectively market your business. Sometimes it may seem that no matter how much time and money you spend on marketing your salon, you’re never able to reach the results you dream of. In order to increase the effectiveness and efficiency of your salon marketing, check out these helpful tips that can help any salon owner take their business to the next level.
Social Media – Besides having a well designed website or blog to increase local search rankings, you should also be making it a point to market on social media websites such as Facebook, Twitter, Pinterest and Instagram. Regularly update your profiles with images of your favorite styles and looks to inspire your fans and increase interest in the services offered at your salon.
Contests and Promotions – To really up the marketing efforts for your salon, you could even look at having a contest or running a limited time promotion. Contests and promotions for free services or products are a great way to engage your customers and get them to spread the word about your salon.
Apps – Why not get creative and put some awesome mobile applications to good use when it comes to marketing your salon. For example, the live streaming app named Periscope allows you to broadcast a live stream on Twitter’s platform. You can use the app to broadcast tutorials or show off a pretty hairstyle or makeup look created at your salon. While this is just one example, there are plenty of other apps for your salon for iOS, Android and Windows devices.
If you’re a salon owner, use these simple tips and suggestions to supplement your current marketing methods in order to give your business a much needed boost!