The beauty industry has grown at a rapid speed since the 1990s. There are increasingly more people enrolling in beauty school and more people than ever willing to pay large amounts of money for beauty products and treatments. In addition, there are continually expanding lists of treatments, trends and products that aid in creating the desired beauty looks.
The look of beauty has changed quite a bit over the past several decades. Women wanted to look glamorous in the 1940s and 1950s but by the 1970s the feminist movement had many women turning away from makeup and moving toward a more natural look. The 1980s was the decade of big hair and noticeable makeup that went along with the attitude of excess that was abundant in that decade. The 1990s ushered in constantly changing trends that were dizzying to try to keep up with and the same can be said for the 2000s. Some of which were grunge, glitter, chunky highlights, self-tanner, dark lip liner, and men rocking frosted tips.
Recently, anti-aging has become a big trend. Women are aging much differently now than they did four or five decades ago. Treatments aimed at keeping a younger looking face and body have become more specialized and improved. From plastic surgery, laser skin resurfacing, stem cell therapy, and chemical peels performed my doctors to facials, anti-aging creams, and supplements that can be bought over the counter or at a local beauty esthetician. Women are increasingly trying to preserve their youth at any cost. Youth and beauty go and in had while the trends and years flash by us.
Here are a few trends to know for the upcoming fall season. 1990s beauty is making a comeback this fall in the form of brown toned lip colors and nude pink blushes. Another resurgence is the cat eye. The cat eye became popular in the 1950s in the Hollywood glam era and kept its popularity through the 60s. Now there are multiple ways it can be worn ranging from subtle, graphic, bat wing and double wing. Make friends with your flat irons again because smooth, straight, frizz-free hair is back with a vengeance. Styles a range of ways from low or side ponytails, side parts or middle parts sleek is what is in for the fall. Large noticeable hair accessories are a big trend for fall fashion. Fingers are now adorned with sheer polish and simple designs. The trend is called negative space nail art and is very popular—think minimalism.
Are you the owner of a beauty salon? If so, you may already be well aware of just how important it is to effectively market your business. Sometimes it may seem that no matter how much time and money you spend on marketing your salon, you’re never able to reach the results you dream of. In order to increase the effectiveness and efficiency of your salon marketing, check out these helpful tips that can help any salon owner take their business to the next level.
Social Media – Besides having a well designed website or blog to increase local search rankings, you should also be making it a point to market on social media websites such as Facebook, Twitter, Pinterest and Instagram. Regularly update your profiles with images of your favorite styles and looks to inspire your fans and increase interest in the services offered at your salon.
Contests and Promotions – To really up the marketing efforts for your salon, you could even look at having a contest or running a limited time promotion. Contests and promotions for free services or products are a great way to engage your customers and get them to spread the word about your salon.
Apps – Why not get creative and put some awesome mobile applications to good use when it comes to marketing your salon. For example, the live streaming app named Periscope allows you to broadcast a live stream on Twitter’s platform. You can use the app to broadcast tutorials or show off a pretty hairstyle or makeup look created at your salon. While this is just one example, there are plenty of other apps for your salon for iOS, Android and Windows devices.
If you’re a salon owner, use these simple tips and suggestions to supplement your current marketing methods in order to give your business a much needed boost!